SEO: Do you know the keyword secrets for getting insane traffic to websites?

The 3 important things in SEO process for getting a better ranking in search engines for a website.

KEI, Keyword Density & Keyword Proximity

Let me tell you about the 3 important things in SEO for gaining better ranking. These are not the only ones but, they do are considered important in the SEO process for a website.

KEI: Keywords Effectiveness Index in SEO process
KEI Analysis: The KEI compares the popularity of a keyword for your website with the number of competing web results for it to pinpoint exactly which keywords are most effective for your SEO campaign.

Formula for calculating KEI:

          (Popularity) ²
KEI=    -------------------
           Number of listings in Google

(Popularity) ²= Square of daily Search Count.

Generally, a poor keyword to target will have a KEI of between 0 - 10. It's not wise to target keywords in a webpage with this KEI as there is too much competition and you will probably end up on page 34 and no-one will notice you!

The higher this figure, the more popular your keyword is and the less competition it has. This generally means that you will find it easier to reach the top of this keyword. Good keywords to target have a KEI of between 10 - 100. These are good value bets and you have a good to medium chance of reaching the top. Between 100 - 400 are your best bets and anything above 400+ is a gift!

So look for keywords that describe your product or service accurately, but also have a high search count and low number of competing Web pages.

Keep in mind that AOL search engine pulls most of their results from Google.

Keyword Density in SEO: is derived by dividing the frequency of that word by the total words in that webpage. That means, how many times a keyword has appeared in relation to other words in that webpage (within the Title, Description, Keyword, Alt Tags, Bold Tags & H1 Tags). This shows how relevant a keyword is, in that webpage. But, if the keyword density is too high, it can be termed as spam.You are safe, if the keyword density is between 2 to 7 % as per SEO rules.

Formula for Calculating Keyword Density in SEO:

 No. of words in a Keyword phrase
---------------------------------*100
  Total number of words

Keyword Density on a webpage can be calculated in 2 ways:

1. For any meta tag.
2. For the body text.

•        For any meta tag: Here the formula used for finding out the Keyword Density for your webpage is the same as shown above. But this is related only to a particular tag. That is, the percentage of total words within the particular tag.

•        For the body text: Here the formula used for finding out the Keyword Density for your webpage is the same as shown above. But this related only to the percentage of total words within the body text.

Keyword Proximity in SEO: how close is your keyword to each other in a web page. The closer they are to each other in a sentence, the better. This shows the importance of the keyword in that webpage.

About the Auhor:

Hari Qumar is a management graduate from a UK university and owns Begonia Infosys. He is actively involved in promoting SEO in India and works for an Entertainment portal as well.

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